What’s media stacking and how can I use it?
For months now I’ve been seeing stats the increasing number of us that watch television and text or watch television and work on the computer. This is known as media stacking. I do this all the time...
View ArticleCan mobile display advertising hurt your brand?
Of course it can! Let’s face facts. No one actually looks for ads. No one. Most quality ads are a happy accident. “Delight and surprise” as they say. The only reason ads are still used is their low...
View ArticleThe issue with personalized advertising
We’ve all been sucked in by the hype around contextual advertising and many of us see these ads daily due to today’s tracking technologies. These technologies the tremendous amount of time spent online...
View ArticleTweet: Advertising vs. Marketing
Coming to the realization that good advertising and good marketing are often two very, very different things. — amber finlay (@its_amber) July 24, 2012
View ArticleHugh MacLeod launches the Social Object Factory
It looks like Hugh MacLeod has launched his own animation studio called the Social Object Factory. I’ve blogged about social objects (Hugh’s invention) and I like the sounds of this. The quote below...
View ArticleIf advertising is to work on mobile . . .
So . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at...
View ArticleNative advertising (infographic)
Mobile advertising has proven to be quite a challenge. But native advertising has shown real promise and in short, native advertising is in a medium that matches the content people are looking at. i.e....
View ArticleFacebook’s problem
Just in case you were confused: Facebook is an advertising company. Facebook used to be a social media company but now that they serve a different master – namely businesses that advertise – they’re an...
View ArticleThe concierge and the future of mobile advertising
I’m currently working with a client (and a small army of students) on creating an app for their business. It’s been a great process and as we work through their models I realized that we’ve crossed...
View ArticleAudi fan Newsjacks Sochi
So if you saw the opening ceremony of the 2014 Winter Olympics in Sochi, you probably saw the fifth ring of the olympic logo fail to open. Not a great moment in Russian history. Then a few days later,...
View ArticleAdtile makes advertising contexual
If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even...
View ArticleMobile Consumer Behavior: Classes
This may be the longest post in the history of the Internet. It may break it. Ideally this would have been done the day I taught the class but this quarter was exceptionally busy. In fact, the last...
View ArticleDax Hamman
I received an email from Carol Johnson the marketing chair at Daniels College of Business. She asked me if I would follow up with someone who had emailed her. His name was Dax Hamman. Now you have to...
View ArticleCoke does something amazing (video)
If you think about what Coke is – a sugary beverage – it’s amazing what they do. Enjoy!
View ArticleNative advertising (infographic)
Mobile advertising has proven to be quite a challenge. But native advertising has shown real promise and in short, native advertising is in a medium that matches the content people are looking at. i.e....
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